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- Rasil TV for a united Islam.
- In the name of Allah, the Most Gracious
- , the Most Merciful. Peace be upon you,
- and Allah's mercy and blessings. Praise
- be to God, we meet again today. As
- usual, Radio Silaturahim and also Rasil
- Visual will present our guest every
- Wednesday. Our guest has appeared on
- Rasil many times because many listeners
- ask when he will be featured again.
- Well, now we are presenting him again
- to fulfill your requests. Mr. Happy
- Trenggono is already in the studio.
- Praise be to God, he was born in
- Pekalongan. He went to elementary and
- high school in Pekalongan, then studied
- at UI, and took a master's degree in
- computers. He is a palm oil
- entrepreneur, President of IIBF or
- Indonesian Islamic Business Forum, and
- the Association of the Buy Indonesia
- Movement. There is a chant for it, "Buy
- Indonesia." Peace be upon you, Mr.
- Happy.
- And peace be upon you, and Allah's
- mercy and blessings.
- Mr. Happy always wears batik. Are you a
- batik fan? What? Because since you are
- from Pekalongan, you always wear batik,
- right?
- Isn't that right? Buy Indonesia.
- Oh, Buy Indonesia. Buy Indonesia. It is
- truly very concerning if from the
- bathroom to everything else, the
- products are
- not Indonesian products.
- Yes. Not our products. Which products
- that are "Buy Indonesia" can fulfill
- our daily needs? Well, actually,
- speaking of products, it's not about
- what products we possess,
- but whether we want to use our own
- products or not, right? So, if in
- Indonesia we find that the soap is
- foreign, the motorbikes are foreign,
- the planes are foreign. It's not
- because we don't have soap, don't have
- motorbikes, don't have planes, but
- because we don't support them,
- we don't buy them. That's why, Buy
- Indonesia. Okay, many Rasil listeners,
- when there's a show like Coach Ari's,
- which aims to encourage people to
- become entrepreneurs, are very
- interested.
- Yes.
- Because it's hard for people to find
- work now.
- Yes.
- They want to be entrepreneurs, but have
- many worries. If someone wants to be an
- entrepreneur, wants to start a business
- , what should they start thinking about
- ?
- Yes. So, like this, many people think
- that, speaking of myths, people
- definitely think that if you talk about
- being an entrepreneur, you need capital
- , right? That's the first myth.
- The second is what product should I
- sell? That's why many are searching for
- what is it called? People don't become
- entrepreneurs because they think "I
- don't have capital." That's classic,
- it's very classic. But in reality,
- in reality, there are also many people
- who don't have capital but can start a
- business.
- Those who have capital, many of them
- also have businesses. After that, once
- they become entrepreneurs, they
- continue, which means when they
- continue, they don't have capital
- anymore because the capital is spent.
- Like that. So, that is a myth. The
- second one is about the product. So,
- people always want to be entrepreneurs
- and think, what's my "wow" product, the
- greatest one, something nobody else is
- selling. That is the second myth.
- Yes, that second myth is very common in
- Indonesia. Hm.
- Yet in reality, any product will work
- as long as we know how to sell it. So,
- in Indonesia, the low number of
- entrepreneurs actually shows that this
- is a calling. As Mas Kresna said
- earlier that finding a job is hard, it
- is actually easier to be an
- entrepreneur.
- Right? You don't need to apply. Right?
- No. Now, the issue is about capital.
- Well, that is what needs to be thought
- through. So, I always say
- don't think like this, "Wow, I want to
- open a restaurant, I need 1 billion
- rupiah,"
- right. Because if I don't have that 1
- billion, it will never happen. Instead,
- let's flip the question. If I have
- 100,000 rupiah, what business can I
- start?
- Oh, I see. We should start with what we
- have, right?
- Exactly. Right. In reality, many people
- also need help selling their goods.
- That's true. So, regarding products, we
- look at what we already have. The
- business problem isn't the product, but
- how we bring that product to the public
- . Something like that.
- They say there is a difference between
- a merchant and an entrepreneur. A
- merchant just sells the same thing, but
- an entrepreneur develops what they sell
- .
- That is an interesting question.
- Actually, um, both merchants and
- entrepreneurs sell things.
- I differentiate them based on their
- philosophy,
- that philosophy. The philosophy is that
- a merchant thinks linearly, just
- straightforward. But an entrepreneur
- thinks more sophisticatedly, using
- science.
- When we talk about target markets and
- so on, those are things entrepreneurs
- talk about, getting more sophisticated.
- In the past, merchants just traded, but
- now we talk about differentiation, team
- building, and increasingly advanced
- knowledge. If we talk about business
- books, competition involves
- how to formulate positioning. Then how
- we differentiate ourselves from others;
- those are sophisticated concepts. Those
- are the philosophies of entrepreneurs.
- While a merchant just trades. So,
- our kids in Indonesia must start
- thinking sophisticatedly. Because we
- are in the era of globalization.
- Yes.
- Many products from abroad are coming in
- . And among our own children, there are
- many...many are growing, right. Because
- , many people think like this when they
- want to become, want to start a
- business, they have to think about what
- , what kind of product should I sell,
- if possible one with no competitors,
- something others aren't selling. Yeah,
- I say, if you are looking for a product
- with no competitors, then you will find
- a product with no buyers. That's what I
- say.
- Uh-huh. Well, that is where the
- business knowledge, the knowledge of an
- entrepreneur, must emerge.
- Uh-huh. But I don't know why, Mas
- Krisna, you asked about the difference
- between a merchant and an entrepreneur.
- Now, amidst the current anxiety, there
- are also offers, agents for Chinese
- products with whatever you want,
- Chinese products ranging from the
- cheapest, starting from any capital,
- they have it.
- So you don't need to be good at Chinese
- or English, it will be delivered to
- your house, they have it. So how about
- this challenge?
- Yes. So it's like this, this is what is
- called globalization, right.
- Globalization. Well, many people think
- that this is a phenomenon that we
- cannot avoid, right. But actually,
- globalization has been around
- since long ago. It has, sir. Bung Karno
- himself once spoke, where was it, in
- Bandung, the "Indonesia Accuses" speech
- . He mentioned what was called an
- open-door policy. So that is also what
- is called globalization. So, the entry
- of foreign capital, the entry of
- foreign products. So, with
- globalization there is a flow of
- capital, there is a flow of products,
- and there is a flow of people. Now, why
- does capital enter? Because they want
- to grow their money here,
- right. Infrastructure projects, this
- project, that project, right?
- Right. Because there's nothing left
- there. Then secondly, the products,
- they want to market their products here
- . Now, that is actually
- Indonesia becoming a market. So that is
- actually a phenomenon that has always
- been the case. So now it is nothing new
- , including those from China. The
- problem is, the Indonesian nation,
- there are two things. One, the
- Indonesian nation, especially the
- Indonesian government, does not see
- this as something, what should we call
- it, if we say it is a threat to the
- economy, right. So if it is a product,
- we must also control it even though we
- have cooperation, for example,
- cooperation with China. The reality is
- that more Chinese products come here,
- right. Our products have such a hard
- time getting there,
- even though we have cooperation. There
- is always some issue; my product hasn't
- been able to enter there for years,
- right. But all of their products come
- in here. That is the first thing.
- Meaning there is something being
- controlled. And this is what we don't
- see.
- Who is in control?
- Yes, the government should be. Even if
- we have trade agreements, we still need
- to play strategically, right?
- Make it a little challenging, let's say
- . Secondly, so that it's easier for us
- to enter their markets too. This is
- just a standard trade war, right? That
- is the first thing not happening in
- Indonesia, which makes it hard for us.
- Makes it difficult for us. The second
- thing which is never touched upon is
- building our national character.
- How our nation is educated to defend
- its own products.
- Hmm.
- Buy our own products. Yeah.
- So without this character building,
- it's quite difficult,
- it will never be possible. So,
- why is Japan so extraordinary? 80%of
- Japanese products are consumed within
- Japan.
- What we see sold abroad is only 20%.
- Yeah.
- Like that. Rice is expensive there, but
- can we export rice to Japan?
- You know? Forget about it.
- Hmm.
- So, we only export raw materials,
- but we import finished goods. This is
- backwards. Raw materials shouldn't
- leave the country.
- Yeah.
- Only finished goods should be exported.
- And raw materials can come in, while
- finished goods shouldn't, right? We
- need to find that balance. It's up to
- the government's cleverness and how we
- prepare the Indonesian nation. That's
- why the 'Buy Indonesia' movement is
- actually about character building; how
- we make buying Indonesian products an
- ideology. I mean, if there is soap,
- surely we can make it, right? Hmm.
- Right? Wow, many Rasil listeners can do
- it, right?
- Imagine if all Rasil listeners used
- Rasil soap,
- the problem would be solved and the
- economy would rise, right? Then
- entrepreneurs will start to grow.
- Right?
- Where has the 'Buy Indonesia' movement
- been carried out?
- The movement is across all of Indonesia
- . But it's like the strategy of eating
- an elephant. Indonesia is incredibly
- huge,
- it really is very big. If the national
- leadership could drive it, it would be
- extraordinary. But since they can't, we
- approach the regions,
- the regencies, just like
- what has been done,
- and there are so many. Actually, there
- are many regencies, but the most
- well-known one is Kulon Progo, right?
- Buy Kulon Progo, defend Kulon Progo. So
- , in Kulon Progo, the regent, because
- Kulon Progo was at that time, he said,
- "Sir, how can we develop the regency
- when our resources are minimal, we are
- a poor region, right?" A poor region,
- it doesn't have coal like Kalimantan,
- doesn't have gold like Papua, doesn't
- have oil like Riau. It doesn't have
- palm oil either. Where would they grow
- palm oil? It’s all just hills.
- Uh, uh, well, there’s nothing there.
- Uh, but I said, uh, we can start, you
- know, with the community. So,
- Kulonprogo's economy for the people of
- Kulonprogo.
- H.
- So, how do we start a "Buy Kulonprogo"
- movement? So, the Regent would go
- around every morning,
- uh, to the sub-districts and villages
- to campaign. Asking the people of
- Kulonprogo to buy Kulonprogo products.
- And the impact was truly extraordinary.
- They didn't have batik before, but now
- they do.
- There is Kulonprogo batik now.
- Right. Right,
- including soap, what else? Drinking
- water.
- There is drinking water called "Airku"
- there. Water,
- Kulonprogo drinking water. I mean, why
- do we have to buy drinking water from
- outsiders?
- Right? Is there anything more foolish
- than that? That's the question, isn't
- it? So, just by doing that, in 3 years,
- poverty dropped by 8%.
- Hm.
- Right? That's extraordinary. So,
- it turns out what is needed is
- character. So, how do we build
- character so that people buy Indonesian
- products?
- Yes. Well, like this, Mas Kresna, uh,
- back then, uh, Soekarno once said that
- a president's duty, my duty, said
- Soekarno, is only one: character
- building.
- We just didn't understand what
- character building meant. If we look at
- , uh, how the Prophet built,
- why did the Prophet build things? It's
- different from world leaders who, well,
- let's say, are famous. In, where was it
- , uh, Central Java, the Sailendra
- Dynasty built Borobudur. Their legacy
- is Borobudur. Then, uh, what is it, in
- China, there are dynasties, the Great
- Wall, kingdoms. Those are extraordinary
- legacies. But the Prophet wasn't like
- that.
- Could the Prophet not have built
- temples, let's say,
- or dams?
- Why? Uh, this is a question. So, the
- Prophet, uh, said that building humans
- means building character.
- That is actually the message delivered
- to us.
- So, uh, because that character was
- built, today we see the physical
- results following it. Right? There is
- the extraordinary Nabawi Mosque, there
- is the extraordinary Haram Mosque. Is
- there any place of worship that is
- greater and continues to grow?
- Why is it like that? Because there was
- character building. People, well, even
- just for this, building mosques in
- Palestine. Why? Because that character
- has been built, right? Even in
- Palestine, it is being built. So,
- uh, the point is this. We in Indonesia
- have everything.
- Right. We have gold, we have everything
- , but we forget. We must build
- character, especially now. So,
- leadership is built not on the logic of
- character building, but on the logic of
- image building, brand building.
- Right? Honestly, today it only goes as
- far as billboards.
- Isn't that right? It doesn't really
- stick to a person's character.
- Because it's just on billboards.
- Yes, just on billboards. That's why, uh
- , many regents, uh, end their careers.
- The vast majority of them end their
- careers in prison.
- Yes. Now,
- that is character building. Now, what
- we must do, uh, this character building
- is a duty for leaders, whether it's the
- nation's leaders, whether it's the
- president, governor, regent, or other
- figures. They must, uh, consciously
- build
- the character of, uh, their nation, and
- , uh, to be able to build character,
- they must be a model. But if our
- leaders are still playing games with
- image building, then we're going
- nowhere. That logic is backward.
- Alright, Iwan and Ahwat. We are still
- in conversation with Mr. Happy
- Trenggono, a palm oil entrepreneur. He
- is also the President of IBF, the
- Indonesian Islamic Business Forum, and
- the Beli Indonesia Movement Association
- . We will read out the phone number
- that you can use to contact him. Please
- get your pen and paper ready. Get your
- pen and paper ready first. We will read
- out the phone number you can use to
- contact Mr. Happy Trenggono shortly. We
- will be back right after this. Rasil TV
- , for a united Islam.
