Transkrip diambil dari YouTube. Klik timestamp biru untuk melompat ke posisi tersebut di pemutar.
0:08 Rasul TV 0:15 In the name of Allah, the Most Gracious 0:16 , the Most Merciful. Peace be upon you, 0:17 and Allah's mercy and blessings. Praise 0:19 be to God, we meet again today, 0:21 Thursday, the 15th of Shawwal 1447 0:24 Hijri, or April 2nd, 2026. We meet 0:27 again in the Bincang Hijrah program. 0:29 This Bincang Hijrah airs on the first 0:33 Thursday of every month. We are joined, 0:37 of course, by Bang Habib, or his full 0:39 name, M. Al Husaini. He is a BNSP 0:42 master trainer and a branding expert. 0:46 Another person who is no stranger to us 0:49 is Mr. Dedy Rahman of Katapedia, the 0:51 founder of the branding consultancy. We 0:54 will read out his phone number later. 0:57 Please feel free to ask questions; we 1:00 are taking on the theme of the US and 1:03 Iran narrative war. Also here are Andy 1:06 Saputra and Algi. Peace be upon you, 1:09 Bang Habib. 1:10 And peace be upon you, and Allah's 1:11 mercy and blessings. How are you, Mr. 1:12 Krisna? 1:13 Wow, I'm well, but this theme is quite 1:14 intense, isn't it? The war, the 1:16 narrative war, US and Iran. 1:18 Yes. 1:19 This opening is, what do you call it? A 1:23 cosmetic war, right? Branding is not 1:25 cosmetics; it is about strength. So, 1:27 what can be explained as an 1:29 introduction, Bang Habib? Go ahead, 1:31 Bang Habib, the US-Iran narrative war. 1:33 Please, Bang Habib. 1:38 Peace be upon you, and Allah's mercy 1:39 and blessings. In the name of Allah, 1:41 the Most Gracious, the Most Merciful. 1:42 Mr. Krisna, whom I respect, and the 1:44 listeners of Rasul, whom I love and 1:46 cherish. May you all be in good health 1:49 and have all your affairs run smoothly. 1:52 And God willing, today we will discuss 1:54 branding power and the battle for 1:56 meaning in this era of narrative 1:58 warfare. We often see branding as just 2:02 a matter of image, slogans, and 2:05 packaging. Whereas in today's politics, 2:09 branding is really about power. Whoever 2:12 succeeds in controlling image and media 2:15 better controls public emotion. Whoever 2:18 controls public emotion is better able 2:20 to control opinion. And whoever 2:23 controls opinion is often more easily 2:25 able to garner support, funds, 2:27 legitimacy, and even geopolitical 2:29 influence. In the case of America and 2:33 Iran, we see clearly that modern 2:36 warfare is not just about weapons, but 2:39 also narrative. Consider Trump with his 2:44 narratives, while Iran also has 2:45 extraordinary narratives of its own. 2:49 Amidst the deluge of information, our 2:52 task is not just to pick a side, but to 2:55 maintain common sense, separate fact 2:58 from propaganda, and emphasize 'tabayun 3:00 ' as an etiquette for Muslims. Now, if 3:05 we look at how this war is very 3:08 interesting to study, we will study it 3:11 specifically from the branding 3:13 perspective. Today, we are also 3:17 inviting Mr. Dedy Rahman. He is indeed 3:20 a Katapedia expert, founder of 3:22 Katapedia, and a branding expert. So, 3:26 this perception-forming system 3:28 determines who can be trusted, who is 3:30 feared, who is funded, and who is 3:32 considered a worthy leader. We might 3:36 see, it's quite unique, how America and 3:39 its NATO are divided. How could 3:43 America's own supporters like the UK or 3:46 France not allow their bases to be used 3:49 ? Even Italy recently refused, and 3:53 Spain refused from the start to get 3:56 involved in this war. And look at 4:01 America's own narrative, how we analyze 4:04 Trump, whose campaign from the 4:06 beginning was "Make America Great Again 4:09 ." Yet the implementation is the 4:14 opposite; he supports Israel in 4:16 invading Iran, which means it’s not 4:19 for America, but for Israel. The public 4:23 is angry. Eight million people marched 4:26 in the "No Kings" campaign just a few 4:29 days ago. Now, this is extraordinary. 4:32 So, Trump’s image of "Make America 4:36 Great Again" is starting to crumble, 4:40 and the narrative of America as the 4:44 guardian of security in the Gulf is 4:48 starting to collapse because of Iran. 4:54 Even though America is massively 4:56 supported, with hundreds of trillions 4:59 spent, modern weaponry, and Israel with 5:02 its advanced technology, Tel Aviv as a 5:05 modern, safe city has also crumbled 5:08 under the Iranian drones that reached 5:10 it. How the branding built over decades 5:16 can crumble so instantly is something 5:19 we need to examine; it hasn't collapsed 5:21 100%, but it’s starting to crack, and 5:24 trust is declining drastically. With 5:30 Iran, having survived decades of 5:32 embargoes, negative campaigns, slander, 5:35 and attempts to divide it, it still 5:38 stands, and now even mainstream media 5:41 is favoring Iran, though we see there 5:43 are economic motives there. So, the 5:49 global community is directly affected 5:52 by this war and is unhappy with America 5:56 and Israel. Why? Because gas prices are 5:59 rising, there's an energy crisis, 6:01 prices are up; they are uncomfortable, 6:03 and it affects their lives. And 6:06 mainstream media sees this as the side 6:08 that aligns with what the public wants. 6:12 So, if we look at the news, Iran is 6:14 seen attacking America, attacking 6:17 American bases, and attacking Israel. 6:20 That is covered more than news about 6:22 the destruction of Iran. Now, we must 6:25 understand this from a branding 6:27 perspective, how even mainstream media 6:30 in Indonesia mostly sides with Iran. 6:32 Why? Is it ideological? Of course not, 6:35 they are looking at the economic side. 6:38 Because viewership affects their 6:40 revenue. So, let's return to America 6:46 and Iran. America is seen as the 6:50 guardian, the world police. Both by 6:53 NATO and the European Union. The 6:56 European Union and its member countries 6:58 rely heavily on NATO, the NATO defense 7:00 pact. And NATO is largely funded by 7:03 America. Well, even though some 7:06 European Union countries are strong, 7:08 like the UK, France, and a few others. 7:12 But in general, the European Union does 7:15 not focus on security. So, their 7:18 security is very weak. They focus on 7:21 the economy. They focus on how to 7:25 increase income within Europe itself. 7:29 Now, from that perspective, we can see 7:32 the phenomenon where EU countries 7:35 refused the US request to use their 7:38 airbases and did not want to join in 7:42 opening the Strait of Hormuz. We can 7:46 also see how Iran is playing a clever 7:50 strategy here. Perhaps there were times 7:54 when siding with the US meant their 7:55 ships were not allowed to pass, and so 7:57 on. So, there are factors, and the 8:01 brand trust in the US as the world's 8:04 police, as the guardian of security in 8:07 Europe and the Gulf, has started to 8:10 decline, dropping drastically since the 8:13 US-Iran conflict. I mean the US-Iran 8:18 situation; Europe also looks at history 8:21 , how they were involved in the 8:24 Iran-Iraq war back then, and the Gulf 8:26 was involved too. They learned from 8:31 that, seeing what the impacts were. 8:34 Secondly, we must also analyze 8:36 regarding...The impact of this war on 8:43 America's image and the geopolitical 8:45 war. So, branding is very important, 8:49 and we can clearly see the narratives 8:52 created by Trump and the narratives 8:55 created by Iran as the side that 8:57 doesn't feel oppressed. Just a few 9:00 weeks ago, I saw an Iranian 9:03 spokesperson casually drinking an 9:07 American-style drink with missiles in 9:11 the background, showing they are proud. 9:16 They state that Persia has existed for 9:19 hundreds of years, and in a way, has 9:22 really ruled the world since ancient 9:24 times. They are proud of the Persian 9:28 nation. They brand themselves as having 9:31 indeed ruled the world for quite a long 9:34 time, while America is much younger. 9:37 This is what is being instilled, this 9:40 is what the people of Iran are proud of 9:43 . They are branded as being 9:46 long-standing rulers of the world. 9:50 America is just a newcomer; if compared 9:52 to Iran, their duration of ruling the 9:55 world is very short. And this war of 9:58 narratives, for example, let's look at 10:01 Iran. What kind of narrative is being 10:03 delivered by Iran? Those narratives are 10:05 narratives that demonstrate resilience. 10:08 Not bowing down. The only country in 10:12 the Middle East that does not bow to 10:14 the US and Israel is Iran. Even though 10:17 there are some affiliates, for example, 10:20 Lebanon, Yemen, and some factions in 10:22 Iraq that are proxies created by Iran. 10:26 But with that defensive strategy, it 10:29 turns out they can defeat a strategy 10:31 that has existed for decades—that of 10:34 dominating with campaigns and enormous 10:36 funds—it can be defeated. If we look 10:40 at the trend, why can they defeat them? 10:42 From the analysis alone, the visible 10:44 analysis, that is. Mainstream media 10:47 outlets seem to side with Iran. Why? I 10:50 see, especially with media in Indonesia 10:53 . Now there's Indian media, I saw 10:56 yesterday how they covered, for example 10:58 , Iran's attacks, new missiles, the 11:01 78th or 83rd attack, targeting this, 11:03 targeting that. But very few mainstream 11:08 media, especially in Indonesia, show 11:10 the actual impact of the attacks inside 11:12 Iran. Well, okay, one reason is for 11:16 viewers, and often for profit too for 11:18 these mainstream media, not ideology. 11:22 Secondly, there's also a lot of hoax 11:25 content, content that focuses solely on 11:29 profit. So, content that we like, for 11:33 example, Israel is destroyed, and so on 11:35 . Content that isn't actually based on 11:38 facts. I want to separate ideology from 11:41 actual statements. Like, oh, Iran is 11:44 being invaded right now. For instance, 11:47 America's bases are totally destroyed, 11:50 and so on. Or, for example, Iran is 11:52 destroyed. Oh, their leaders have all 11:55 disappeared. So, hoax content that is 11:58 just too exaggerated and so forth. That 12:01 is interesting. It's interesting for 12:04 the masses who indeed support Iran. For 12:07 example. So, they are given the content 12:10 they like, it's personalized. Meanwhile 12:13 , people who are anti-Western, for 12:15 example, are fed content that is indeed 12:17 anti-Western. Now, what is this? This 12:21 is the second type of content, which is 12:23 hoax content that we must clarify. How 12:26 do we clarify it? We will discuss that. 12:28 How do we filter out hoax content? We 12:30 will discuss that here. So, it's very 12:33 interesting to discuss from a branding 12:35 and scientific perspective. How the 12:40 context we are talking about concerns 12:42 political figures, media branding, and 12:45 so on. How is it? So, that might be my 12:50 opening statement. Later we will also 12:53 discuss Iran's strategy, and then 12:55 America's strategy, Trump's strategy. 12:58 How America attacks, and Iran defends 13:01 itself with its own counter-branding. 13:04 For instance, Trump sells energy, while 13:06 his opponents sell stability. Trump 13:08 sells strength, his opponents sell 13:10 sanity. Trump sells the stage, his 13:14 opponents sell domestic peace and 13:16 everyday life. They, uh, what do you 13:18 call it? Show off their very cheap oil. 13:24 Like, with 10,000, you can buy 10 13:26 liters, where maybe 1 liter is only 13:29 1,000 rupiah or even 500. So, yeah, 13:33 later...we will discuss the branding, 13:38 like how the "world stability guardian, 13:40 ""protector of allies,""global security 13:42 hub," and "international challenger" 13:43 are changing in their sense. Right, 13:46 we'll discuss that later; okay, maybe 13:49 that's it for my opening, Mr. Krisna, 13:52 thank you. 13:56 Dirahman, he is the founder of 13:58 Katapedia and a branding consultant. 14:02 Mr. Dedy, with people leaning more 14:04 towards Iran, what is America doing in 14:06 terms of this branding? What narrative 14:09 is being created by America so that it 14:11 doesn't lose face? What, roughly, is 14:13 America doing? Please, Mr. Dedy. 14:16 Okay, thank you, Mr. Krisna. So, we can 14:21 refer back to the definition of 14:23 branding first. The definition of 14:27 branding is a process that turns 14:30 several values into valuable activities 14:34 so that they are worthy of trust. So, 14:38 each branding effort has a goal, and 14:41 the ultimate goal is to be worthy of 14:43 trust. Both Iran and America. Now, as 14:49 for Iran, it has already been more or 14:53 less explained by Habib that Iran wants 14:56 to be trusted by the world, primarily. 15:02 The narrative is that they can survive, 15:05 are strong enough, and have a long 15:09 history of civilization. So, in other 15:13 words, we are not, not the new kids on 15:17 the block. That's how their branding 15:21 game works. I can explain further later 15:23 on what Iran's branding goals actually 15:26 are. There's more detail I can provide. 15:29 Now, if the question is about America's 15:33 branding, Trump, well, America itself, 15:37 especially Trump, focuses more on 15:40 branding to maintain his voters. So, 15:45 MAGA, right. Make America Great Again. 15:50 That's why the channels he uses to run 15:54 his campaign are the channels he owns, 15:59 Truth Social, and X as well, which is 16:03 owned by his close friend, Elon Musk. 16:08 So, he is actually using his own owned 16:12 media. And that is for the need to keep 16:16 increasing or at least maintain the 16:19 trust of his voters. So, this MAGA 16:22 group, you know, Make America Great 16:24 Again, something like that. He spends 16:26 most of his time there. Beyond that, he 16:29 will follow the styles that his voters 16:32 like. Bombastic styles, right. It does 16:38 sometimes look inconsistent. Sometimes 16:43 he says the war will end in 2 or 3 days 16:45 , but then after 2 or 3 days, there's 16:47 still something to deal with, then 16:49 maybe 1 or 2 weeks. Turns out a month 16:52 later it's still not finished, right. 16:57 But that is his style. He keeps 17:00 maintaining his values and his style so 17:03 that he remains trusted by his voting 17:05 citizens. Who are indeed larger in 17:09 number than those who didn't vote for 17:10 him, right. But it turns out Iran sees 17:15 that the voters who aren't Trump voters 17:18 are not small either. So, it can still 17:23 be utilized. So that later in the 17:27 midterms, the election in November 2026 17:31 this year, the seats between the 17:34 Republicans and Democrats can shift. 17:38 Right now, the difference is only five 17:40 seats. Once the Democrats take just 17:44 three seats, the game will change. The 17:50 game will change significantly because 17:53 then the Democrats will control all 17:56 foreign policy and all budgets, so even 18:00 if Trump remains president, if he 18:02 doesn't have the budget for it, it's 18:06 over, right? It would have to be 18:09 finished, then. But maybe Trump will 18:12 think of something else. Actually, 18:14 there are a few immediate things being 18:16 pursued, it's impossible not to catch 18:18 up. For example, the American president 18:23 is allowed to take military action 18:27 without congressional approval for 60 18:31 days. So, from February 28th, perhaps 18:35 until the end of this March. By the end 18:39 of this March, he can do whatever he 18:41 likes as the American president. But 18:46 after that, it requires approval from 18:48 Congress. However, the experience with 18:53 previous presidents is that they 18:55 ignored it. They ignored the 60-day 19:00 constitutional provision. So, even if 19:04 Congress does not approve, he will 19:06 still keep going because the budget 19:09 keeps running. That budget won't run 19:14 once the Democrats control Congress. 19:18 The election is in November 2026. And 19:22 they can take power in January 2027. So 19:28 , Iran is branding in a way that makes 19:32 the American people themselves stop 19:36 trusting their leader. Usually, I've 19:43 been branding politicians since 2012 so 19:46 that the politicians I handle are 19:48 trusted and elected. But Iran is doing 19:53 something different. They don't want to 19:57 be elected, but they want their 20:00 opponent, especially Trump, not to be 20:03 re-elected. That's extraordinary, isn't 20:07 it? And in my opinion, this is the 20:10 first time this has happened, a war no 20:12 one thought of before. Usually, 20:15 branding is done by politicians during 20:18 an election. But it turns out that even 20:23 ground warfare, actual war, can be 20:26 conducted using digital branding. This 20:31 is what's amazing. This digital 20:34 branding they're doing is actually 20:36 similar to guerrilla warfare. Guerrilla 20:40 warfare is carried out by those who are 20:43 , well, actually weak. So the smaller, 20:47 weaker ones fight against something 20:50 much larger. And the one that is more 20:54 numerous, with more strength and higher 20:56 electability. Exactly the same as when 20:59 I helped Anies-Sandi back then. So, 21:03 since 2017, Anies-Sandi had the lowest 21:06 electability at the time and the 21:08 smallest funding too. Well, their 21:13 opponent back then, Mr. Ahok, had very 21:16 high electability. So if we took data 21:20 from social media, Ahok's voters were 21:23 very, very high. And his funds were 21:26 also almost unlimited. So we ran a 21:29 guerrilla warfare strategy. Where the 21:33 war had to be fought just as quickly 21:35 and it was done on social media. It 21:39 turns out Iran is doing the same thing. 21:44 So Iran will produce narratives that 21:47 are very consistent, which in essence 21:50 are attacking Trump. Attacking 21:54 Trump’s credibility so the people 21:56 won't be willing to elect him again, 21:59 right? To decide on policies related to 22:02 , uh, foreign affairs, especially 22:04 matters of war. That is actually what 22:07 is being targeted. And for that, Iran 22:10 is actually just trying to hold out. So 22:13 it's certain that Iran cannot possibly 22:16 win a physical war. Because of 22:19 resources and such, it just wouldn't be 22:21 possible, right? But it is enough for 22:23 them to just hold out. Holding out has 22:27 its milestones, holding out for two 22:30 months, that is until the end of March, 22:33 if then the parliament can decide that 22:36 the president is no longer allowed to 22:39 take military action, and if the 22:41 president agrees, it could also stop, 22:44 right? But I also doubt that. But the 22:48 strongest thing that can stop the 22:50 president is the election in November. 22:55 Because the seats will change, the 22:56 president can't do anything anymore and 22:58 is forced to follow along. If not, he 22:59 won't be given any budget at all. 23:02 Because he needs 200 billion dollars in 23:04 funding. Around 3,400 trillion, right? 23:10 That is the fund they want to spend to 23:12 finish off Iran. Well, Iran is trying 23:15 just to hold out, like that. By 23:18 presenting narratives that are quite 23:20 consistent. Now, this is an interesting 23:24 type of battle, just like Vietnam back 23:26 then. Vietnam certainly couldn't defeat 23:31 America's weaponry. But Vietnam then 23:35 was enough to just hold out by going 23:37 underground, disappearing, so it became 23:40 hard to attack. Quickly disappearing, 23:43 that is, uh, the principle of guerrilla 23:45 warfare is indeed like that. So, they 23:47 attack quickly and then quickly 23:49 disappear. Well, likewise with the 23:53 principles of guerrilla warfare, that 23:55 they attack, uh, strategic points. Now, 24:00 these days those strategic points are 24:03 no longer oil points, water points, 24:05 power points, no. But opinion points. 24:12 So, how they can attack, uh, 24:14 influencers so that the influencers 24:16 then agree, and even the followers of 24:19 those influencers agree with the 24:21 narrative they carry. Even, well, even 24:26 though people know that the narrative 24:29 is a hoax. Because what is being 24:33 produced is all AI. It’s just that 24:36 they utilize AI to present narratives 24:39 that are emotional in nature. As 24:42 explained by, uh, Habib just now, right 24:45 ? How they then show Iran's condition 24:49 like this, America's condition like 24:52 this, how actually Iran is not hostile 24:55 to the American people at all, not at 24:58 all, right? But they are only hostile 25:02 to Trump, whom they consider an 25:04 aggressor. Which in Indonesia would be 25:07 considered like the devil, right? Those 25:10 are the narratives that are being 25:12 brought up. Now, whereas, uh, the AI 25:15 released is AI related to the culture 25:18 of America itself. Lego, right? Trump 25:23 is made into Lego. Even Trump is made 25:26 into Teletubbies, right? Things like 25:29 that. So, uh, American culture itself. 25:33 So they use weapons that are already 25:35 understood by the American people 25:37 themselves. Now, Trump himself, 25:42 especially the American White House, 25:45 because they want to appear very, very 25:48 strong, very exciting, uh, and satisfy 25:51 their voters, they create gamification. 25:56 So they know their voters like playing 25:58 games. Call of Duty, for example. So 26:03 when playing the game, then exploding 26:06 things, but the explosion is real, 26:08 right? The one that actually exploded 26:11 was in Iran. Now, for Trump supporters, 26:15 this was totally cool. Really cool, you 26:18 know. Whereas those who are anti-war in 26:21 America would definitely protest. How 26:24 could human lives be toyed with like 26:28 this, right? Now, that is what was then 26:31 exploited by Iran. But it’s 26:36 interesting that there’s a style of 26:39 war where we used to think war had to 26:43 be fought with the most sophisticated 26:46 equipment. Be it chemical bombs, 26:52 biological bombs, or using robots; it 26:54 had to be very sophisticated. That's 26:59 what China showed, with the latest, 27:01 advanced war technologies. But it turns 27:06 out there’s another way, that even if 27:09 the technology isn't too advanced, the 27:13 digital literacy is very high; if I’m 27:16 not mistaken, maybe 90%of Iranians are 27:19 college-educated. So the people are 27:23 quite intelligent. Producing content 27:26 with good narratives is very fast. So 27:32 when the first attack happened on 27:34 February 20th last month, so much was 27:37 produced immediately. I checked, it was 27:42 nearly 100,000 pieces of content in a 27:45 day, all using AI. And the AI itself 27:49 wasn't created in Iran. The AI itself 27:52 was created in America and China. But 27:55 the ones who utilized AI for war were 27:58 actually China. Uh, actually, it was 28:01 Iran. Even though it was all fake, and 28:04 people knew it was fake. But the 28:06 narrative was emotional and people 28:08 couldn't refute it. That’s what’s 28:10 interesting. And even though America 28:14 always shows images that are completely 28:19 authentic, truly real. But if it's 28:24 packaged by Iran with AI deepfakes— 28:27 Trump says it’s all deepfakes. But 28:32 the sheer volume contaminates our 28:35 brains as well. Constantly echoed. And 28:41 that is actually the power of branding. 28:46 So the world is also divided between 28:49 siding with Iran or America, even if 28:51 they aren't participating in the war, 28:54 including the main target of Iran, 28:56 which is to divide America itself so 29:03 that Trump's power begins to be eroded 29:06 in his own country. The important thing 29:12 for Iran is to survive long enough; 29:14 they don't need to win the war, but if 29:17 they endure, they are considered to 29:19 have won. That’s roughly the goal of 29:23 that. 29:27 With Iran, but Trump with America. 29:30 Yes. 29:31 Uh, yes, Trump, Trump with Iran. Now, 29:35 are there any other parties that can 29:37 utilize this branding, or could this 29:39 situation be exploited by other 29:41 countries or entities? 29:47 Well, as for that, I still haven't seen 29:50 it yet. But at least, uh, this can be 29:54 an extraordinary lesson that the power 29:57 of branding isn't just limited to 30:00 products or elections, right? But even 30:05 for something previously unimaginable, 30:08 winning a real war, it's also possible, 30:10 right? That is an extraordinary lesson. 30:14 That it will indeed be utilized by 30:17 other countries, especially if it 30:21 relates, uh, to those considered Iran's 30:25 allies, even those considered America's 30:29 own allies, the NATO groups, are 30:32 starting to withdraw support. 30:36 Hmm. 30:36 Trump and America because uh, as a 30:41 result of those narratives, right? So 30:45 the capability of the narrative used by 30:49 Iran can strengthen the countries that 30:52 are its friends, considered allies, in 30:56 a coalition. But it can also weaken the 31:02 allied countries of America itself. 31:05 Hmm. 31:06 So they won't help America, right? 31:12 Okay. Economically, does Iran benefit 31:16 in this case? For instance, what major 31:19 producers and then with this branding 31:21 happening, are they benefiting? 31:26 I'm not an economic expert, Mr. Krisna, 31:29 so I can't really see the calculations 31:31 on that. 31:34 Okay. Okay, for listeners who want to 31:38 ask questions, we are waiting at 31:41 08111999720. We invite Mr. Dedy Rahman, 31:46 the founder of Katapedia and a branding 31:50 consultant, and of course, there is Mr. 31:53 Al Husaini or Bang Habib, a BNSP master 31:57 trainer and branding expert. Okay. Bang 32:02 Habib, please, Bang Habib. 32:07 You're still muted, Bang Habib. 32:10 Bang Habib. 32:10 Thank you, Mr. Krisna, can you hear my 32:12 voice? Yes, so what is the outlook for 32:15 improving and strengthening the image 32:18 moving forward? For example, we often 32:23 build branding, and many public figures 32:26 build it for a long time, right, but 32:28 then it's ruined in an instant by one 32:31 or two small things, Mr. Dedy. How do 32:35 you maintain that? So there is this 32:37 phenomenon as well. Uh, I have a friend 32:41 whose personal branding is very strong, 32:44 so he was recruited by dozens of brands 32:46 . 49 brands recruited him. Right. Now, 32:51 he made one or two mistakes, and it all 32:54 fell apart. His name, his reputation, 32:57 was destroyed. All the brands dropped 33:01 him, and so on. Finally, what does that 33:04 mean? It means we want to see if 33:07 branding should be maintained until 33:10 death, or how, or does it need to be 33:14 separated between personal branding and 33:17 ...well, America, Trump is associated 33:21 with America's branding. Even though in 33:25 America itself, many do not agree with 33:29 Trump. With his attitudes that are too 33:33 reactive, emotional, and destroy 33:35 America's own name, right? So, what is 33:40 the conceptual strategy to maintain 33:44 branding so that it lasts a long time? 33:50 And Iran, uh, what can be uncovered 33:52 about Iran's strategy, what is their 33:54 concept, so they use this unique 33:56 defensive strategy, just defending. 33:59 That shows they are strong, you know, 34:00 it shows they are strong. They can 34:03 break Western hegemony, right. And and 34:07 that. So, how do we discuss this, Mas 34:09 Dedy? 34:13 We'll wait for Pak Dedy. 34:14 Yes, if it's about improving their 34:16 branding. Personally, I don't think 34:19 Iran will be able to sustain this kind 34:23 of branding for very long. Because 34:28 while it's true their narrative is 34:31 consistent, the content they use is all 34:35 fake. So, it's AI. Over time, their 34:40 credibility will be eroded. Now, what 34:46 Iran needs to do is start showing 34:50 footage or real videos, right, of the 34:53 actual conditions in Iran during the 34:57 war. It's up to them if they want the 35:02 narrative to show they are fine or that 35:06 they are friendly to American prisoners 35:10 , if there are any, right. That's a 35:13 narrative that could be brought up. But 35:16 the footage, I mean the videos, they 35:18 need to start showing what's real. 35:23 Because when people are constantly 35:26 exposed to deepfakes and realize it's 35:30 fake. Eventually, they will feel that 35:34 everything is fake. So, every once in a 35:38 while, real videos must be shown. Now, 35:43 regarding Trump, you know, when it 35:45 comes to Trump. What Trump does, even 35:50 though it's inconsistent, right, 35:52 inconsistent, sometimes changing and 35:55 sometimes explosive. This can still be 36:01 maintained because Trump can use crises 36:05 as his brand. So he will be known as 36:09 someone who doesn't just create crises, 36:13 but can also solve them, right. So if 36:18 the world is always in crisis, then 36:20 someone like Trump will be greatly 36:23 needed. Because he can think fast and 36:27 act fast. It's just that the 36:33 gamification needs to be reduced. Don't 36:40 let it reach a point where there is no 36:43 empathy at all, right. Don't go around 36:47 treating lives as a game, or everything 36:51 based just on numbers. If that can be 36:55 changed, Trump, or changed by the White 36:58 House itself, by America, then there is 37:02 a possibility that support from the 37:05 American people who previously 37:08 disagreed with Trump's policies could 37:11 slowly be persuaded to agree again. 37:16 Because there was a survey recently 37:18 from Ipsos, right, from Ipsos. Ipsos is 37:22 an international survey institution in 37:23 100 countries, headquartered in Paris. 37:27 It shows that the number of people who 37:32 disagree with the war is quite 37:34 significant, right. It's quite on the 37:37 rise. That would be concerning if in 37:41 the elections in several districts this 37:45 November, the parliamentary numbers 37:48 shift slightly. Now, if that changes, 37:52 it would be dangerous for Trump. So, it 37:55 would actually be better if Trump 37:59 distanced himself a little. Because 38:02 right now, it’s like Trump and the 38:05 White House are one and the same, right 38:07 ? Whatever Trump wants, the White House 38:12 follows it very obediently, right? They 38:17 follow it, which is why that 38:18 gamification came out of the White 38:20 House. Well, my advice is for the White 38:23 House to reduce things like that. Even 38:28 if they continue to glorify every act 38:32 of war, there must also be empathy, 38:35 right? That America then acts as a 38:41 country that brings peace to the world 38:45 through war. But also still respecting 38:50 human life, you know. So, that could be 38:53 presented in such a way. So, it should 38:55 be separated a bit. It shouldn't be 38:56 like it is now, where Trump and the 38:58 White House are completely fused 38:59 together, right? This is quite 39:02 dangerous; if Trump himself has 39:04 problems, the American public's trust 39:07 in the White House will become 39:09 increasingly degraded. Something like 39:12 that. Mmm. 39:14 Yes, yes. Mmm. Mr. Dedy, how long can 39:20 this mutual branding effort be utilized 39:23 by both Iran and America? 39:27 As for Iran, they must continue to hold 39:31 out, at least until November. 39:35 Until November? 39:37 They have to hold out because even 39:39 until the end of March, there's a 39:41 possibility that Trump, in his own 39:43 style, doesn't care about parliament 39:46 and can still get the budget, right? He 39:50 doesn't necessarily need a signature to 39:52 stop it or not, you know. But the 39:54 budget is already there. It's still 39:56 held by Trump. So, he keeps going. Now, 40:00 the biggest budget is the one after 40:03 November. And if the Republicans still 40:07 win in November, then Trump can still 40:11 remain in power, right. And Iran will 40:16 likely be able to hold out for more 40:21 than a year ahead. That is 40:26 understandable, so Iran will continue 40:30 to push very hard so that their 40:33 position is very good in the eyes of 40:37 the world and in the eyes of the 40:40 American citizens, proving they can 40:44 survive. Because if they can hold out, 40:49 it costs such a huge amount of money. 40:53 If America spends such a large amount 40:54 of money, the American people 40:55 themselves will be the ones who lose 40:57 out. Prices will rise, everything will 41:00 become a problem. Then protests will 41:03 happen within America itself. That is 41:06 what is hoped for by Iran. Meanwhile, 41:10 from the American side, they use 41:12 branding to maintain their own votes as 41:15 well. Maintaining all their voters. It 41:18 shouldn't decrease. If it decreases, 41:21 it's dangerous. Policies cannot be 41:25 continued later. So their branding 41:29 needs are like that for Trump and 41:31 America. They must continue to maintain 41:35 that. 41:38 Essentially, what kind of branding is 41:40 hoped for by both Iran and America? 41:45 So, coming back to it, the goal of 41:47 branding is indeed to be trusted by the 41:50 target audience. So, Iran's target 41:55 audience is ensuring that the majority 41:59 of American citizens do not support 42:03 those war policies. So that the 42:07 composition in parliament will change 42:09 later. The same applies to the opposite 42:13 of Trump's side. Trump is also trying 42:18 to gain support so he can continue the 42:21 war until it's finished, right? Even 42:26 though it will be very, very difficult. 42:29 Mmm, yes. Alright, there's a question 42:31 here from Mr. Anton. Does Israel also 42:34 do branding in this case? 42:37 Eee, as for Israel, they actually don't 42:40 need to do branding. Instead, they will 42:44 do lobbying in parliament. Ensuring 42:48 that parliament is still controlled by, 42:51 eee, those who support Israel. 42:55 Mmm. 42:58 So they use their funds and lobbying 43:01 power to ensure the elected members of 43:03 parliament remain on Israel's side. 43:07 Mmm, okay. Brother Habib. Is there 43:11 anything else you'd like to add? 43:13 Discussed earlier. So this branding 43:15 actually, eee, generates attention, 43:18 right. Attention leads to confidence, 43:21 trust, you know. So from there, funds 43:23 flow in, from the Western countries ' 43:26 side, funds are pouring in, whether 43:28 defense funds, eee, others, economic 43:30 funds, and so on. Now, only from those 43:33 funds does power emerge. Now, currently 43:37 , eee, I also talk, you know, eee, 43:39 several times with the Iranian people. 43:42 Why didn't they attack from the start 43:45 when America approached Iranian waters 43:48 and so on? They keep maintaining their 43:52 brand as complying with international 43:55 rules, UN rules. Now, according to UN 43:58 rules, attacking is wrong, intervening 44:00 in other countries is wrong. So, Iran 44:03 is maintaining sovereignty, defending 44:05 sovereignty, that's what's being 44:07 guarded. So, from the beginning, it's 44:09 clearly seen, Iran is guarding its 44:12 reputation. Meaning, eee, its good name 44:15 is kept, defensive, you know. Although 44:18 now maybe Iran's attacks are more 44:20 powerful, it's still in the context of 44:22 defending their country's sovereignty, 44:24 right. Now, from there, power truly 44:29 emerges, Mas Dedy. So, if I ask Mas 44:32 Dedy, who really moves around a lot in 44:34 the political world, right. In the 44:38 future, will American hegemony in the 44:40 Gulf also be threatened? And Iran 44:43 states that America must leave the Gulf 44:46 , right. And, eee, invites Gulf 44:50 countries to build strength based on 44:53 the Quran, you know. So, this is very 44:56 interesting, you know. Eee, so it's 44:58 very interesting, what the geopolitics 45:00 will be like, how this war will end, 45:02 and what the narrative war will be like 45:04 . Now, maybe, eee, how about you Mas 45:08 Dedy, lastly, how do we deny these 45:10 hoaxes? There are so many hoaxes, 45:12 aren't there. Eee, advice for the 45:14 listeners, right. How do we see, oh, 45:16 this is a hoax, you know. What is it 45:19 like. 45:20 Yes. News that, eee, perhaps gives the 45:24 impression, wow, why is this a hoax? 45:27 Excessive, very emotional, it shows, 45:30 right? Maybe Mas Dedy can share 45:32 something about that. 45:35 Hoaxes, as Rocky Gerung says, only 45:39 raise our intellect by 1%. Just raising 45:46 the IQ a little bit. Meaning, when 45:49 information comes, we should check it 45:52 first. Just by asking, is this true or 45:56 not? If we ask ourselves, is this true, 46:01 our IQ automatically goes up by 1 or 2% 46:05 . It adds up, you see. 46:07 Understood, understood. 46:09 Because from there, we'll find out if 46:12 it's truly a fact or not. But the 46:16 problem is, people don't receive 46:18 information with their minds. 46:23 With emotions, right? 46:25 With emotions, that's the easiest way 46:27 for it to get in. That’s what 46:30 happened with Iran. It doesn't register 46:32 . So, it's unfiltered, it's not 46:36 filtered. Especially because their 46:41 beliefs, their belief system, already 46:44 supports it. Well, that's what's called 46:48 an echo chamber, isn't it? So, every 46:51 content we see and agree with, that we 46:54 watch until the end, similar content 46:57 will keep flooding our timeline. That's 47:02 the echo chamber, it constantly becomes 47:04 a bubble. It's bubble-like in nature. 47:07 And especially if they help spread it, 47:08 it gets even stronger. So, they are not 47:11 just recipients of hoaxes, but also 47:13 spreaders of hoaxes. It’s just that 47:17 they don't want to ask, "Is this 47:19 actually true?" If they asked, their IQ 47:24 would rise by 1%. That's why it's so 47:28 easy to fall for hoaxes. 47:30 Does the hoax creator have a reason for 47:32 this too, like? Are they also building 47:35 a brand, the hoax creator? Surely they 47:38 want a certain branding they desire. Is 47:41 it roughly like that? 47:42 Definitely. Because when they create a 47:45 hoax, there's a narrative they're 47:46 planting. That narrative must be 47:51 designed to pierce straight through the 47:54 heart and mind. Don't let it enter 47:59 through logic first. It must go 48:02 directly into emotions, then it gets 48:04 through. That's what's being done. 48:08 Using feelings—whether it's sadness, 48:10 then an aggressor, then us defending 48:13 ourselves—that doesn't go through 48:15 logic, it goes straight to feelings. 48:20 And the emotional brain doesn't have a 48:22 selection process. It just accepts it. 48:27 And yeah, what describes the war 48:30 between Iran and Donald Trump is very 48:32 busy, very popular, it goes viral 48:34 quickly. 48:36 Quickly. 48:37 Why is that? 48:39 Because they use narratives that are 48:41 emotional in nature. Exploiting the 48:45 thumbs of people who don't want to 48:47 increase their IQ. Yes, there are so 48:51 many of them. 48:52 Okay, for Pak Dedy, there are greetings 48:55 from Mr. Firmansyah Dimy from YPA 48:57 Ambali. He is listening right now, he 49:00 says the theme is cool. Okay, but 49:03 unfortunately, Bib, we are limited by 49:04 time, maybe lastly, is there anything 49:06 you'd like to say, Bang Habib, please. 49:09 Okay, in the end, we learn one 49:11 important thing here. The world today 49:15 isn't just known for battles of arms, 49:17 interests, and power, but for battles 49:20 of meaning. What is being contested 49:23 isn't just territory, but how humans 49:25 perceive that territory. Not just 49:28 influence, but our hearts, minds, and 49:30 beliefs. So our task is not just to be 49:33 spectators carried away by emotion, nor 49:36 spreading hoaxes, but we must also 49:38 verify the facts. We must be a 49:41 community with clear minds and pure 49:43 intentions. We must constantly improve 49:46 our character and elevate the quality 49:48 of our narratives. Because in Islam, 49:51 truth is not measured by how viral it 49:54 is, but by how honest and accountable 49:57 it is before Allah. So, all the content 50:00 we receive on WhatsApp that we virally 50:02 share, if it turns out to be a hoax, 50:05 will be accounted for before Allah SWT. 50:08 We live in an era where lies can be 50:12 packaged so beautifully. Propaganda can 50:16 sound very convincing. Falsehood can 50:20 appear very attractive. Therefore, our 50:24 legacy isn't just the information we 50:27 spread in our outreach, but we must 50:29 clearly see whether it's logical, check 50:33 the sources, verify if it's a hoax, and 50:36 ensure it's data-backed. It’s not 50:40 just about passion, but about values. 50:42 We must also take a stance that aligns 50:45 with the values of truth. We must 50:50 ensure we aren't just misinformed, but 50:53 that we maintain knowledge, faith, 50:55 verification, and honest courage. Even 50:59 if we are standing alone. Knowing that 51:01 this is what is right. So, in the 51:03 future, we will be remembered not for 51:05 being the loudest or the most viral, 51:06 but for being the most truthful and the 51:08 most upright. Let’s look at what we 51:11 see now as an example. It turns out 51:14 that the minority isn't necessarily 51:17 wrong; rather, the minority is often 51:19 closer to the values of truth. 51:23 Hopefully, this is not just a 51:24 discussion or a conversation; I hope it 51:26 awakens our consciousness. Not just a 51:29 fleeting influence, but hopefully a 51:31 lasting legacy blessed by Allah SWT. 51:35 Thank you, Mr. Krisna, Mr. Dedy, for 51:37 all your insights. That is all, peace 51:40 be upon you, and Allah's mercy and 51:41 blessings. 51:42 And peace be upon you, and Allah's 51:43 mercy and blessings. Would you like to 51:44 give your own conclusion, Mr. Dedy? 51:46 Please go ahead. 51:47 My conclusion might not be as pious as 51:50 the Habib's. But I see something 51:57 interesting: what Iran is doing by 52:02 engaging in this narrative war also 52:06 sets a good precedent. Namely, that any 52:13 country can do it. Even though it's not 52:18 as big, not as strong, and perhaps even 52:21 considered weak in terms of military, 52:24 finance, or anything else, it cannot be 52:27 considered a nation to mess with, right 52:30 ? It's not a country that is easy to 52:34 just pick off, or be annexed, is it? 52:38 That is how I see how Iran narrates 52:41 itself. It tells all other countries 52:46 that might be as weak as it is in terms 52:48 of military. Bro, like that. Don't, 52:53 don't worry. If I can survive and win 52:57 this war. All of us will also be able 53:01 to fight against any countries that 53:03 consider themselves super powers. That 53:06 is the power of a narrative. That is 53:08 all from me. Peace be upon you. 53:11 And peace be upon you too. Thank you to 53:14 Mr. Dedy Rahman, founder of Katapedia 53:16 and founder of Branding World 53:18 Consultant, also to Brother Habib M. 53:20 Alhusaini, BNSP master trainer and 53:23 branding expert. Thank you. Hopefully 53:26 this event is useful. I am Muhammad 53:28 Krisna Widyasaputra and Algi, signing 53:30 off. May God grant us success and 53:31 guidance. Peace be upon you, and God's 53:33 mercy and blessings. 
